From the EFR Newsletter Winter Edition 2026
Business Spotlight: House of Colour Brings Confidence and Creativity to East Frederick
116 E East Street | Shab Row & Everedy Square
Nestled in the heart of Shab Row, at 116 N. East Street, House of Colour East Frederick is bringing a vibrant touch to downtown Frederick. Owned and operated by Erin Staiger, this newly opened location offers a unique service: personalized color analysis designed to help clients discover their natural beauty and boost their confidence.
Although House of Colour was founded in England in 1980 and began franchising in the United States in 2010, Erin’s East Frederick location opened its doors on October 1, 2025. After completing her training in September, Erin combined her lifelong passions for color, creativity, and empowerment to create a business that celebrates individuality and confidence. “This work lights me up every single day,” Erin says.
Erin’s inspiration for opening House of Colour stems from her personal journey and professional experiences. A former architecture and interior design student, Erin has always been drawn to color and design. Following a period of personal reflection after her father passed away, she decided to invest in herself and experience a color analysis for her own growth. “Discovering my colors and learning I’m an Autumn was transformative,” Erin recalls. “I felt confident, beautiful, and excited — like I had rediscovered myself. That feeling was so powerful that I knew I wanted to help others experience it too.”
House of Colour is one of only two locations in Maryland, offering a rare and specialized experience for clients. Each session is fully personalized, combining a precise color analysis with tailored guidance on style and wardrobe choices. “Clients don’t just walk away with information — they leave with clarity, confidence, and a customized roadmap for looking and feeling their best,” Erin explains. The moment a client sees themselves in their most flattering colors is Erin’s favorite part of the job: “Their smile grows, their whole face lights up, and they radiate this incredible mix of happiness and confidence. That energy fills me up too.”
The East Frederick location was chosen for its visibility, historic charm, and welcoming atmosphere. Erin immediately fell in love with the space — formerly Bella’s Closet — citing its natural light and cozy vibe as perfect for making clients feel comfortable.
House of Colour also contributes to the local community in meaningful ways. By helping individuals reconnect with their self-worth and confidence, Erin believes her work ripples outward: “When people feel confident, they bring that energy into their workplaces, their families, and the community as a whole. My goal is to continue uplifting East Frederick one client at a time, creating a more vibrant, empowered, and connected community.”
Looking to the future, Erin plans to expand her services, adding style analysis, wardrobe edits, and personal shopping to create a more comprehensive experience for her clients. She also envisions continued growth and revitalization for East Frederick, including more mixed-use spaces, public art, and community activity, and she is excited to see how both her business and the neighborhood will evolve.
For those curious about what sets House of Colour apart, Erin notes, “Our consultants undergo some of the most rigorous and specialized training in the industry, and our precision-dyed draping process done in natural light is considered the gold standard for delivering the most accurate color analysis available.”
Whether you’re looking to refresh your wardrobe, explore your personal style, or simply see yourself in a new light, House of Colour East Frederick offers a colorful, confidence-boosting experience right in the heart of Shab Row.
Photos by EFR’s very own: Sharon Pieczenik
