Champions of the East

Operating since 2010, East Frederick Rising is THE proponent organization that champions the well-being and vitality of residents, businesses and organizations invested in the current and future success of the east side of Frederick City. Working across the community, we champion the fulfillment of the abundant opportunities existing within East Frederick, where all are welcome to pursue their dreams and goals, and where all can prosper.

In pursuit of this mission, we engage in a collaborative approach that involves gathering insights from stakeholders in our community, such as residents, businesses, city leaders, developers and professionals. Our strategy involves fostering consensus through facilitating conversations between various stakeholders, open forums for discussion, and by creating an environment of respectful cooperation between all segments of the community

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East Frederick Rising envisions a renaissance in the east end of Frederick City, a community that is vibrant, safe and diverse; where residential livability and commercial opportunities flourish, consistent with the character and charm of Frederick, and in accordance with smart growth principles.

Meet Our Board OFFICERS

Heather Goddard

Heather Goddard


Heather Goddard is a strong leader in the East Frederick community as a mother, wife, business owner and an advocate for her community. And this is evident when you walk into her Mexican restaurant, Café Bueno which she owns alongside her husband. She enjoys living and working in the East Fredrick Community and is excited to continue seeing it move forward.

Vicki Understein

Vice President

I am a recent retiree from the property/casualty insurance industry and a resident of East Frederick. I am excited to be a part of East Frederick Rising and to work towards the betterment of East Frederick. 

Laura Brown


I am a Workforce Development Professional focusing on helping Young Adults in our community reach their education and employment goals. My family and I live in the Renn Quarter Neighborhood, located in East Frederick. My husband and I both work in East Frederick, and are excited to raise our daughters in this growing and vibrant community! I am honored to be a part of East Frederick Rising and hope to help shape the future of East Frederick.

Ed Hinde


Ed’s professional career has spanned a spectrum of roles for start-up and early-stage development organizations including strategy and product development for a leading international food & beverage company, special projects for PepsiCo, market research for Abbott Labs, and the creation and executive management of a leading homeless youth services nonprofit. Ed is also the Founder of Good Works Frederick, a local community development corporation that works to fulfill unmet human service needs in Frederick County.


Alan Feinberg, AICP

Planning and Urban Design Advisory Panel Facilitator

I trained as an architect but have always focused on how we live together and thrive in communities. I am continually weaving people, ideas, and possibilities into how to implement a great place like Frederick. That’s why I started this organization over a decade and a half ago, and why I have become re-involved.

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Be the first to know what is going on with East Frederick Rising. Sign up to receive our email newsletter.