From the EFR Newsletter Fall Edition 2025
Business Spotlight: Relove & Rewind, Bringing Sustainable Consumerism to the Frederick Community
318 E Church Street | Shab Row & Everedy Square
East Frederick’s newest gem, Relove & Rewind, is redefining what it means to thrift. Founded by Erika and Nick May, this locally owned shop brings a curated, upscale thrifting experience to the heart of Shab Row. What began as a creative pandemic project, To Dye For, quickly evolved from bleach-dyed and tie-dyed secondhand shirts into a full-scale vintage and thrift venture that has now found its permanent home right here in Frederick.
After years of traveling to thrift pop-ups across the region, Erika and Nick noticed a gap in Frederick’s vintage scene—and decided to fill it. Their efforts not only led to the creation of Relove & Rewind, but also to the launch of community events like The Thrift on Market at Olde Mother Brewing Co. and the Key City Thrift Expo at the Frederick Fairgrounds, both celebrating the joy of sustainable fashion.
Inside Relove & Rewind, shoppers will find a thoughtfully curated selection of clothing for all ages and styles, reflecting the duo’s belief that thrifting can be both stylish and sustainable. The store’s inviting, aesthetically pleasing atmosphere makes it easy to find something special—whether you’re shopping for yourself, your family, or simply browsing for inspiration. And if you love a good secret, don’t miss their hidden room, Rewind, tucked away inside the shop.
Erika says she believes “East Frederick chose us,” and it’s easy to see why. The store fits seamlessly among the vibrant mix of small businesses in Shab Row & Everedy Square, adding even more character to the growing East Frederick community. Looking ahead, Erika hopes to see even more businesses join East Frederick—complementing the area’s existing mix while strengthening its creative and local economy.
Through Relove & Rewind, Erika and Nick are helping promote a more sustainable lifestyle by offering an accessible alternative to fast fashion and overconsumption. Their goal is simple yet powerful: to get more high-quality, pre-loved items into the hands of local shoppers and make sustainable clothing choices the norm in Frederick.
Relove & Rewind is open Thursday through Sunday from 11 a.m. to 5 p.m. Stop by, say hello, and experience a fresh way to shop secondhand. Visit www.reloveandrewind.com or follow @reloveandrewind on Instagram and TikTok to see what’s new.
